Tata Motors ready for EV race

Tata Motors Ltd. has stated plans to exhibit a comprehensive range of electric vehicles with the ability to run more than 200 km on a single charge and an ecosystem that would support the company’s e-mobility push in the country.

Having been assured that e-mobility is imminent in India due to tighter emission norms and growing pollution in major cities, Tata Motors has performed to lead the e-mobility space in India, a top executive said.

Electrifying vehicles

For this, the organisation has set up the electric mobility business that has already started working on electrifying some of the current Tata vehicles and generating new ones under the Alpha and Omega platforms of the company. At least three new electric vehicles are being produced.

The first thought of an all-new electric vehicle will be showcased at the Geneva Auto Show in March and this passenger vehicle should hit the roads in the near future. Organization officials declined to give a timeline.

“We want to win the race with a proactive way. We will bring a wide range of electric vehicles and offer a value proposition. We will leverage on the partnership with Tata companies and non-Tata companies to build a full ecosystem rather than just assembling and selling the products,” Shailesh Chandra, president, Electric Mobility Business and Corporate Strategy, Tata Motors said.

“We have a long-term view on the e-mobility space. We want to be market makers,” Mr. Chandra said.

As a first step, the group has opted for the conversion path and optimisation of range, price and performance of its electric vehicles.

While Tigor has been electrified for the EESL order of over 5,000 electric vehicles, Tiago is being electrified. The group has also produced a range of electric buses and electric small commercial vehicles for providing last-mile connectivity.

The organisation has decided on a focused way to speak the needs of the market.

It will focus on 25 cities of India that are high on pollution and has the range for EV adoption in cities such as Bengaluru, Hyderabad and Pune that have a large number of people working in the IT sector.

The next step would be to produce and launch the all new range of EVs in multiple forms to attract a large base of customers.

The firm has also aims to develop inspirational EVs with class-leading technology and features for its clients, Mr. Chandra said. It is also accepting inputs from Jaguar Land Rover that is generating a whole new range of EVs.

To be different in the market and increase the EV segment in the country, the firm is working with Tata Group companies such as Tata Power, Tata Chemicals, Tata Autocomp Systems, Tata Consultancy Services, Tata Motors Finance, Tata Capital, Tata AIG and Tata Realty & Infrastructure to provide a comprehensive range of services to win the EV race.

It is also serving with start-ups to generate the relevant technology to boost its extension plans.

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