Unlike the old days, when the sportspersons had no other income apart from the sports fee, in modern-day sports, eye-popping multi-million contracts are quite common. What at times goes unrealized, however, is that the number of sports celebrities make their biggest money off the court or field – namely through the most lucrative endorsements.
For most of the sports personalities building a brand and public image is an essential step towards earning even bigger paydays and most of these celebrities make almost double or even more what they make in their sports earnings.
Let’s have a look at the endorsement earnings of a handful of Indian sports figures at the top of their game, both in sports and money.
Virat Kohli – Rs 228 crore:
Brands: Puma, Hero Motorcars Mister Ole, Sun Parma, Tissot, Philips, Luminous, Punjab National Bank, Uber India, Amaze Inverter, Lux.
MS Dhoni – Rs 101 crore:
Brands: Mastercard, Run Adam, Sound Logic, Sumadhura Group, Wardwiz, Office Choice Blue, Bharat Matrimonial, Netmeds, Paneri, GoDay, Indy Platform.
Sachin – Rs 80 crore:
Brands: Pepsi, Boost, Apollo Tyres, BMW, Luminous Power, True Blue, National Egg Coordination Committee.
PV Sindhu – Rs 58 crore:
Brands: Vodafone, Sakhi, JBL, Stayfree, Lee Ning.
Hardik Pandya – Rs 28.5 crore:
Brands: Gulf Oil, Gillet, Jagal, Sin Denim, EUME, Boat, DFY.
Saina Nehwal – Rs 16.5 crore:
Brands: Rasna, Do It Talent Venture, Kellog, Ayodex, Fortune Oil, Top Raman, NECC.
Hima Das – Rs 10 crore:
Brands: Edelweiss, Unicef Youth Ambassador, SBI Digital Banking, Assam Sports Brand Ambassador.