According to sources, digital payments major Paytm has just revealed its first rewards and loyalty program ‘Paytm First’ that the organisation hopes to see more consumers engaged on its platform. While, as per the report, the program requires a onetime subscription of Rs 750 by the customer opting for it.
Moreover, on the bonuses side, an attractive line-up of annual memberships for Zomato Gold, Gaana, Sony LIV, Viu Premium, Eros Now and Uber are tossed in for free and that must be quite an appeal since these will add up to quite a sum if personally paid for. Further, they also span a range of genres, food, travel, shopping, video and music streaming and lifestyle. Reportedly from the perspective of these companies partnering with Paytm, they may end up gaining more consumers for their business without their having to drop blood and sweat in the marketplace.
Furthermore Paytm claims the Rs 750 that the customer pays will get him/her as much as Rs 12,000 in terms of rewards and benefits. Obviously, in addition to rewards such as cash back, Paytm First clients will get certain rights on the e-commerce platform owned by the company, Paytm Mall in the form of and priority shipping and customer service. Therefore Paytm says it has a target of signing up 3 million subscribers to Paytm First in the first year of the launch itself.