Music streaming service Spotify was originated in India late in the evening on Tuesday. The Spotify app is now accessible for free download or with an upgrade to Spotify Premium for ₹119 per month, the group said in a release.
“As Spotify grows, our goal is to bring millions of artists and millions of fans together from every country and background,” Daniel Ek, Spotify founder and CEO, said in a statement.
The music app has redesigned some of the characteristics of the Indian market and incorporates multiple language options.
“With many Indians speaking several local languages, Spotify’s music suggestion engine can now be tuned to Hindi, Punjabi, Tamil and Telugu. Indian users can select their preferred language(s) to receive simple Daily Mix, Home, Radio, Search results and recommendations,” the company press release stated.
Spotify, with over 200 million users around the world, will now fight with other music streaming apps such as Gaana, Amazon music.